{"title":"Hero Collection","description":"","products":[{"product_id":"fight-the-power","title":"Fight The Power | Espresso Blend","description":"\u003cp dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eFIGHT THE POWER | Espresso\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003ePassionfruit · Brown Sugar · Toffee\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eBright, sweet, and built for espresso. Fight the Power brings together fully washed coffees from Kenya and Colombia for a cup that balances vibrant fruit with deep sweetness. Expect notes of passionfruit up front, rounded brown sugar sweetness, and a smooth toffee finish. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eTHE COFFEE\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eFight the Power combines coffees from two celebrated growing origins, bringing together the lively character of Kenyan coffee with the sweetness and structure of Colombian coffee.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe Kenyan component comes from Western and Central Kenya, where ripe coffee cherries are selectively handpicked and carefully sorted before being pulped, fermented, washed, and dried on raised beds. During drying, the parchment is regularly turned and inspected to encourage even drying and maintain quality. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe Colombian component is sourced from cooperatives, associations, and direct partners across Huila, Tolima, Caldas, Risaralda, and Antioquia. Coffee is selectively handpicked, pulped, fermented for 26 to 36 hours, washed, and sun-dried on parabolic beds for up to 20 days. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eTogether, the two origins create an espresso that is fruit-forward, balanced, and naturally sweet.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eCOFFEE DETAILS\u003c\/h3\u003e\n\u003cdiv dir=\"auto\" class=\"group TyagGW_tableContainer\"\u003e\n\u003cdiv class=\"TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\"\u003e\n\u003ctable dir=\"auto\" class=\"w-fit min-w-(--thread-content-width)\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth class=\"last:pe-10\"\u003e\u003c\/th\u003e\n\u003cth class=\"last:pe-10\"\u003e\u003cstrong\u003eKenya\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth class=\"last:pe-10\"\u003e\u003cstrong\u003eColombia\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRegion\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eWestern \u0026amp; Central Kenya\u003c\/td\u003e\n\u003ctd\u003eHuila, Tolima, Caldas, Risaralda, Antioquia\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFarm\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eVarious\u003c\/td\u003e\n\u003ctd\u003eVarious cooperatives \u0026amp; associations\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eElevation\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e1,400–2,000 MASL\u003c\/td\u003e\n\u003ctd\u003e1,300–1,900 MASL\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCultivar\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eRuiru 11, SL28, SL34\u003c\/td\u003e\n\u003ctd\u003eColombia, Castillo, Caturra, Typica, Bourbon\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eHarvest\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eJuly–October\u003c\/td\u003e\n\u003ctd\u003eMay–August\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcess\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eFully Washed\u003c\/td\u003e\n\u003ctd\u003eFully Washed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp dir=\"auto\"\u003e \u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eFLAVOR PROFILE\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003ePassionfruit\u003c\/strong\u003e\u003cbr\u003eBright, tropical fruit character.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eBrown Sugar\u003c\/strong\u003e\u003cbr\u003eA rich sweetness that rounds out the cup.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eToffee\u003c\/strong\u003e\u003cbr\u003eA smooth, caramelized finish that gives the espresso depth.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eBREW IT AS ESPRESSO\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eFor a balanced shot of Fight the Power, our recommended starting parameters are:\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eDose:\u003c\/strong\u003e 16.5–17g\u003cbr\u003e\u003cstrong\u003eYield:\u003c\/strong\u003e 39–41g\u003cbr\u003e\u003cstrong\u003eTime:\u003c\/strong\u003e 28–32 seconds\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eFrom there, adjust your grind to dial in the sweetness and fruit character you prefer.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatured in Barista Magazine: https:\/\/www.baristamagazine.com\/wake-up-fight-the-power-with-red-bay-coffee-sinners-director-ryan-coogler\/\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1465\/6106\/files\/FullSizeRender.jpg?v=1769464013\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Red Bay Coffee","offers":[{"title":"Default Title","offer_id":43470933557347,"sku":"FP10OZ","price":21.07,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1465\/6106\/files\/0EB77187-BA78-4544-9C8A-1920D4AF2715.jpg?v=1750462425"},{"product_id":"people-get-ready","title":"People Get Ready | Guatemalan Medium Roast","description":"\u003cp data-end=\"332\" data-start=\"234\"\u003e\u003cmeta charset=\"utf-8\"\u003eGuatemala\u003cbr\u003eMedium Roast\u003cbr\u003eRed Apple, Hazelnut, Milk Chocolate\u003cbr\u003e10 oz.\u003c\/p\u003e\n\u003cp data-end=\"593\" data-start=\"406\"\u003eGet ready for something timeless. \u003cem data-end=\"458\" data-start=\"440\"\u003ePeople Get Ready\u003c\/em\u003e is a smooth and soulful medium roast from Guatemala. Crafted for those who believe in heritage and the power of community.\u003c\/p\u003e\n\u003cp data-end=\"825\" data-start=\"595\"\u003eThis coffee opens with crisp \u003cstrong data-end=\"637\" data-start=\"624\"\u003ered apple\u003c\/strong\u003e brightness, eases into a warm \u003cstrong data-end=\"680\" data-start=\"668\"\u003ehazelnut\u003c\/strong\u003e center, and finishes with creamy, comforting \u003cstrong data-end=\"744\" data-start=\"726\"\u003emilk chocolate\u003c\/strong\u003e. It’s an easy-drinking cup with layers of depth. \u003c\/p\u003e\n\u003cp data-end=\"825\" data-start=\"595\"\u003e\u003cstrong\u003eCoffee Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGrown in the highlands of Huehuetenango, Guatemala, this coffee comes from one of the country’s most celebrated regions. The region's Cuchumatanes mountain range has the highest non-volcanic peaks in all of Central America and is the highest and driest of the three non-volcanic regions of Guatemala. High elevations, cool temperatures, and long growing seasons create coffees that are clean, sweet, and beautifully balanced.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis coffee is sourced through Onyx Green Coffee, a family-led importer dedicated to building long-term, equitable relationships with smallholder producers in Guatemala. In 1957, Felipe Martinez planted coffee in the rugged mountains of Huehuetenango. Nearly 50 years later, his grandson Edwin Martinez began importing the family’s coffee—expanding to include neighboring farming families and creating sustainable market access beyond their own farm. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis offering stays true to Huehuetenango’s signature profile: a sweet, juicy cup with nuanced fruit notes and a clean, lingering finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eIdeal Brew: Pour Over\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eRatio 1:15\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1537\" data-start=\"1276\"\u003e \u003c\/p\u003e","brand":"Red Bay Coffee","offers":[{"title":"Default Title","offer_id":43470939291747,"sku":"PG10OZ","price":21.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1465\/6106\/files\/PGR-hero-bag-FRONT.jpg?v=1772082956"},{"product_id":"this-is-america","title":"This Is America | Bolivian Dark Roast","description":"\u003ch1 class=\"PDq2pG_selectionAnchorContainer\"\u003eThis Is America | \u003cstrong\u003eBolivian Dark Roast\u003c\/strong\u003e\n\u003c\/h1\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003ePlum, Almond, S’mores\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThis Is America is a rich, full-bodied dark roast with notes of ripe plum, toasted almond, and sweet s’mores. Grown at high elevation in Bolivia’s Caranavi region, this coffee balances deep roast character with a clean, distinctive cup.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eTHE COFFEE\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eThis coffee comes from \u003cstrong\u003eFinca Rosita\u003c\/strong\u003e, a 32-hectare, family-run farm in the Illimani community of Caranavi, Bolivia. Owned and operated by multiple generations of the Valverde-Aramayo family, the farm is named in honor of their matriarch, Rosa Angelica Aramayo. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eFinca Rosita is dedicated exclusively to coffee, with individual plots for varieties including Java, Catuai, Gesha, Typica, and Pink Bourbon. This lot features \u003cstrong\u003eCatuai\u003c\/strong\u003e, grown at high elevation and traditionally washed before being dried on patios. The process creates a clean cup that lets the coffee’s plum sweetness, almond nuttiness, and s’mores-like finish come through. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eORIGIN\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eBolivia has a coffee-growing history dating back to the 1920s. Its mountainous terrain has historically made coffee transportation and export challenging, while those same growing conditions help create the distinctive character found in Bolivian specialty coffees. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eCOFFEE DETAILS\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Bolivia\u003cbr\u003e\u003cstrong\u003eRegion:\u003c\/strong\u003e Caranavi\u003cbr\u003e\u003cstrong\u003eFarm\/Producer:\u003c\/strong\u003e Finca Rosita\u003cbr\u003e\u003cstrong\u003eElevation:\u003c\/strong\u003e 1,350–1,750 MASL\u003cbr\u003e\u003cstrong\u003eVarietal:\u003c\/strong\u003e Catuai\u003cbr\u003e\u003cstrong\u003eHarvest:\u003c\/strong\u003e 2025–26\u003cbr\u003e\u003cstrong\u003eProcess:\u003c\/strong\u003e Washed, dried on patios \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eTASTING NOTES\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003ePlum\u003c\/strong\u003e\u003cbr\u003eJuicy fruit sweetness adds depth and brightness.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eAlmond\u003c\/strong\u003e\u003cbr\u003eA toasted nuttiness complements the darker roast profile.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eS’mores\u003c\/strong\u003e\u003cbr\u003eA sweet, chocolatey finish rounds out the cup.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eROAST PROFILE\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eDark Roast\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eRich and full-bodied while maintaining the clarity and sweetness of its Bolivian origin.\u003c\/p\u003e","brand":"Red Bay Coffee","offers":[{"title":"Default Title","offer_id":43470942503011,"sku":"TA10OZ","price":20.92,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1465\/6106\/files\/CB8CDB6C-E3B6-4E6B-81AD-5074A3BBC9BB.jpg?v=1789420641"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1465\/6106\/collections\/launch-graphic-email.jpg?v=1751588713","url":"https:\/\/www.redbaycoffee.sbs\/collections\/hero-collection.oembed","provider":"Red Bay Coffee","version":"1.0","type":"link"}